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This glossy 77 page book published by JP Media clearly discusses Mr. Johnston's life as a doll maker, educator, marketer, film maker, author and entrepreneur. Mr. Johnston has spent his professional life helping other burgeoning artists increase their doll making skills and promoting the sale of their work. With this book, Johnston takes the next step in helping doll artists to establish their own doll making business. Inside, he clearly describes 25 key steps to building a successful business, from establishing a business and marketing plan to developing a line of dolls, finding supplier exhibiting at shows, online promotion and more! Using the techniques that proved successful for him will dramatically speed your learning process and eliminate much of the trial-and-error effort of developing your own business.